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Primark Hosting Grand Opening Celebration Starting July 20th

Published: 07/13/2023

— International value-retailer will welcome shoppers on July 20th with games, giveaways, activities and more —


Guilderland, NY: Primark, the international clothing retailer that offers quality fashion at value prices, will be celebrating the grand opening of its new Albany store location at Crossgates beginning on Thursday, July 20th at 11:00 a.m. on the lower level next to Texas de Brazil. The first customers to shop in the store can expect free giveaways, music, and celebrations throughout the day. In addition, the following grand opening activities will take place:


  • Thursday, July 20 at 11am, Primark: Lower Level next to Texas de Brazil. Doors open at 11am with prizes, music, and celebrations.
  • Friday, July 21 from 10am-4pm, Primark: Lower Level next to Texas de Brazil. Music from local DJ Lady Verse and cookies from Sweet Elevation Bakery!
  • Saturday, July 22 from 12pm-4pm, Primark Parking Lot Entrance. Famous Lunch Food Truck. Lunch on Primark for the first 500 guests!


Anticipation for Primark in the Albany area has been built since the retailer announced its opening at Crossgates. The communities of the Capital Region will now have access to Primark’s unique blend of value and trends. Opening weekend aims to incite what the brand calls ‘Primania’ with entertainment and family-friendly activities.



About Primark

Primark is an international clothing retailer employing more than 72,000 colleagues across 15 countries in Europe and the U.S. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids’, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including upcoming new markets of Romania and Slovakia. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day – making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain. You can find out about these commitments, and much more, here.


About Crossgates

Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts.  The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, and Best Buy, while offering more than 180 retail shops, including Apple.  Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Get Air, Billy Beez, Apex Entertainment, The Standard Restaurant & Lounge, Maggie McFly’s and Regal Cinemas with IMAX. Or simply relax at our award-winning day spa, Spa Mirbeau. Located adjacent to a dual-branded 192-room Homewood Suites and Tru by Hilton hotel, Crossgates is your destination to EAT. SHOP. PLAY. STAY.  Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.


About Pyramid Management Group

Pyramid Management Group is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.