Open until 9:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM



Published: 02/14/2023

February 14, 2023



JCPenney Brings Hyper-Inclusive Beauty to Crossgates


Guilderland, NY:  JCPenney is bringing its hyper-inclusive beauty assortment, in partnership with thirteen lune, to their Crossgates store. The department store’s Friday, February 17th grand opening is part of their national roll-out of more than 600 locations featuring a flagship partnership with thirteen lune, “a fist of its kind e-commerce platform designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors.”

JCPenney Beauty and JCPenney Salon now provide a fully integrated experience offering more than 250 unique beauty brands across makeup, skincare, fragrance, haircare, wellness, and more.

Leading with inclusivity, JCPenney Beauty is committed to working with like-minded companies. Since last fall, JCPenney Beauty added 75 BIPOC-founded and ally brands to their assortment including EleVen by Venus Williams, MinttyMakeup, Buttah, Monika Blunder, Wander Beauty, NCLA Beauty, and Vamigas.


To celebrate the occasion, JCPenney will be treating the first 50 guests in line for their 11am opening on both Friday, February 17th and Saturday, February 18th with gift cards valued at up to $100.


For more information about JCPenney Beauty, visit https://www.jcpenney.com/d/beauty. Follow Crossgates on Facebook & Instagram for updates on new stores, events, promotions & sales offered at our center and within our stores, restaurants & entertainment venues.




About Crossgates:

Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts.  The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, and Best Buy, while offering more than 180 retail shops, including Apple.  Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Get Air, Billy Beez, Apex Entertainment, The Standard Restaurant & Lounge, Maggie McFly’s and Regal Cinemas with IMAX. Or simply relax at our award-winning day spa, Spa Mirbeau. Located adjacent to a dual-branded 192-room Homewood Suites and Tru by Hilton hotel, Crossgates is your destination to EAT. SHOP. PLAY. STAY.  Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.


About Pyramid Management Group, LLC:

Pyramid Management Group, owner of Crossgates, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.