Showcase, the “Home of the Hottest Trends”, is NOW OPEN on the upper level across from H&M. Founded in 1994, Showcase (headquartered just outside of Toronto, Canada) has grown to more than 100 stores in Canada and is now launching in the US. The Crossgates location is the third store open in the U.S.
Showcase, sometimes called “Brookstone for Moms”, specializes in emerging retail trends in health, beauty, home, and toys – from the mainstream (Finishing Touch Flawless and magnetic eyelashes), to the intriguing (the no!no! hair remover), to the wacky (Canada’s largest selection of fidget spinners) – all joyfully retailed in a fun and interactive retail environment.
Where online marketplaces are a menu of choices for the consumer with a shopping list, Showcase provides the discovery, education, and retail-tainment for the consumer that is eager to discover something new.
Samir Kulkarni, CEO of Showcase, sees the US as that opportunity to continue its expansion. “American consumers are hungry for fun, interactive, and experiential concepts. Our stores are designed for fun, and our demonstrations and events featuring the hottest trends offer a unique and exciting mall experience”.
To learn more about Showcase, visit their website at https://ca.shopatshowcase.com/.